The NFL has fined All-World MLB Brian Urlacher 100,000 for wearing gear that had a non-approved sponsor.
During media day prior to the Super Bowl, Urlacher wore a hat that advertised vitaminwater as well as drank the drink as opposed to NFL approved Gatorade.
This is the first time such a fine has been handed out and is so steep because of the venue. If it had been during the season it would have been 10,000 and 50,000 if it had been during the Pro Bowl.