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Jay Mariotti is back. Feel free to ignore him forever...

It's one thing to play a character that stirs controversy in an attempt to provoke the masses and generate link clicks... but this is an entirely different situation.

Jim McIsaac/Getty Images

People love to hate Skip Bayliss, but most realize and understand that he is probably playing a character as much as anything else. Bayliss made a career as a sports writer way before he was ever a TV personality, but as media grows horizontally and vertically, we have learned that creating controversy generates way more interest than creating art.

With that said, sometimes people aren't just playing a character-- sometimes they are genuinely scumbags, and they use their media platforms to spread their scummieness as far as possible.

Prime example: Jay Mariotti

Most Chicago sports fans have known Mariotti for years, and in the last few years, he's gained national attention for his appearances on ESPN.  Those that have paid him attention know him to be arrogant, self-serving, angry, and toxic, and all of that was before he plead no-contest to stalking and beating his wife.

While unemployed, Mariotti took to Twitter to constantly insult other writers, complain about all that is wrong in the world, and generally spread his hatefulness around to anyone that would pay attention. He is a scumbag, and certainly isn't playing a character just for attention.

As it turns out, Mariotti has once again found work, and his 'introduction' by SF Weekly can be found here: LINK

This article is as much a piece of garbage as Mariotti is, and SF Weekly should be ashamed of themselves.

Everyone will make their own decisions, but as for me, I will never give one single page view to anything that Jay Mariotti writes. Despite what the SF Weekly editor thinks I will do:

We think you're going to read him, whether you like him or not.

Here's the deal: Of course we know about Mariotti's troubled legal history. We know he was accused of domestic violence and that he pleaded "no contest" and got probation for it. But we didn't bring Mariotti here to write about domestic violence. We brought him here to write about sports. And he's a terrific sports writer.