In 2013, the Chicago Bears made a concerted effort to connect more with its Hispanic fans, and began doing a series of community initiatives each year focusing on that demographic. One day each year at Training Camp is always known as Vamos Bears day, which in Spanish means "Let's go Bears" (and a phrase for which the team filed a trademark).
Last year, Bears vice president of sales and marketing Chris Hibbs said "Chicagoland's Hispanic population continues to be a major focus for us. We're committed to creating more and better content that speaks to them in their language and fits their lifestyle. We want to be an active member in the Hispanic community. It is important for us to create a connection at an early age and grow the relationship."
This is your Training Camp Day 4 Open Thread... Have fun!
Players out an hour early doing walk-throughs for spec teams #Bears— John Mullin (@CSNMoonMullin) July 31, 2016
Torrential rains last 2 days, sideline areas squishy but fields look great - footing iffy yesterday #Bears— John Mullin (@CSNMoonMullin) July 31, 2016
Top RBs Jeremy Langford ,KaDeem Carey ,Jordan Howard , Quizz Rodgers all doing spec teams at this point #Bears— John Mullin (@CSNMoonMullin) July 31, 2016
There's a fan in the stands holding a sign with his phone number that says: "I play WR/DB. Please give me a chance." #Bears scouts saw him.— Zach Zaidman (@ZachZaidman) July 31, 2016
Leonard Floyd getting first snaps with No. 1 D in 7om7 #Bears— John Mullin (@CSNMoonMullin) July 31, 2016
Eddie Goldman and Cody Whitehair just tangled up after a play in red zone drill. Pads and heat bring it out in guys. #Bears— dan durkin (@djdurkin) July 31, 2016
Josh Bellamy has a whole lot to say at practice today. Backing it up in red zone period as well. #Bears— dan durkin (@djdurkin) July 31, 2016
Eddie Goldman left practice early because of "heat illness." #Bears— Adam Hoge (@AdamHoge) July 31, 2016