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Bears announce partnership with PointsBet

NFL: Chicago Bears at Tampa Bay Buccaneers Kim Klement-USA TODAY Sports

On Friday, the Chicago Bears announced a partnership with SportsBet, which makes the global sportsbook operator the team’s first ever sports betting sponsor.

“As we break into the sports betting category for the first time, we couldn’t be more excited to welcome PointsBet to the Bears family as a Proud Partner,” said Ted Phillips, the Bears President and CEO. “This deal will bring fans a new way to interact with and cheer on the club.”

Former Bears All-Pro Devin Hester is a spokesman and business partner with PointsBet, and you may recall our interview with Hester earlier this month that Jacob Infante did.

“The PointsBet team is incredibly excited to become the first legal sportsbook partner in Chicago Bears history. We are teaming up with a first-class organization, supported by extremely passionate fans,” said PointsBet USA CEO Johnny Aitken. “Since launching our fast and differentiated mobile sports betting app in Illinois, we’ve been thrilled by the reception from Chicago sports bettors. We’ve always viewed Illinois to be a supreme market opportunity for the PointsBet brand, and we look forward to increasing our presence alongside famed partners in the Chicago Bears.”